Como os dados e a tecnologia ajudaram a Seara a fazer parte da vida de mais brasileiros - José Cirilo
In Partnership with WMcCann
Kevin Zung has been creative, art director and creative director for 20 years. Currently playing the role of Chief Operating Officer in WMcCann, based in São Paulo, he leads all departments of the company working for clients such as Chevrolet, Nestlé, Coca-Cola, Mastercard, Seara, Banco do Brasil and Latam Airlines. Strongly committed with clients’ results, investing on data, technology and people, combining creative work and innovation, Kevin helped WMcCann to be nominated one of the best agencies in the country by Caboré Awards, the most respected industry recognition in Brazil.
Before joining McCann network, Kevin worked at Publicis for many global and local leading brands such as Heineken, Carrefour, P&G, Nestlé and Citibank. Kevin have helped Publicis Brazil to be awarded in the most relevant creativity awards for 7 consecutive years (Cannes Lions, Effie Awards, One Show Festival, D&AD, London International Awards, Clio Awards, New York Festivals and others). During this period, he also had the opportunity to collaborate with Publicis global projects, working from São Paulo, New York City and Paris.
José Cirilo | CMO - Seara Alimentos
26 years of experience in Marketing and Trade. I am driven by results with a strong focus on consumer needs. Strong track record of top & bottom line business turnarounds and organizational capability building across diverse cultures and business sizes. Over these past years working on Multinacional Companies (Gillette, P&G and J&J), I have developed the following Core competencies: Strategy development, Executional excellence, Marketing & Advertising, Brand & Commercial strategies, Sales, Organization development, P&L management. I like to learn from successful and unsuccessful cases being very pragmatique in the way to reapply the learning.