Reinventando os lançamentos de produto - Patricia Borges
C-suite executive with over 17 years in leading multinational FMCG companies such as Unilever, Mondelez and L'Oréal. Have accumulated senior positions within marketing and general management; both in local, regional and global roles conducting different aspects of the business, including full P&L accountability and strategic development of branding, communication and innovation plans.
Currently Chief Marketing Officer @ L'Oréal Brasil and member of country Executive Board leading all marketing functions for more than 20 brands in our 4 business units of Mass Consumer, Luxe, Professional Products and Dermo-cosmetics. Responsibilities include e-Commerce & Sales, Communication, Media, Digital, CRM, Data Analytics, Consumer & Marketing Insights, Artificial Intelligence, Consumer Care, Community Management and Marketing talent management / upskilling.