Vassilis Bakopoulos - Head of Research & Insights MMA - Cognition


Vassilis Bakopoulos  - SVP-Head of Research & Insights at MMA

Industry Thought Leader in Media, Technology and Measurement. Oversees multi-million dollar research programs in cross channel advertising ROI, attribution, viewability and Fraud.

Previously at Digitas, leading creative strategy and account planning teams in NY, Atlanta and CT for clients like Samsung, Delta Airlines, Aetna Insurance and Mondelez

Accomplished researcher. Published author at the Journal of Advertising Research and other peer review publications. Market Research advisor to the 2004 Olympic Games in Athens

Frequent speaker in advertising and mobile. Over 100 in presentations in 2016-2017 in public or private conferences and summits.

Marathon runner, avid traveler, chalk artist, dog lover, father of three.

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