Mkt Insights & Trends Latam - July 2019
The age of continuous transformation
Let me be the first one to welcome you a new era. Thanks to technologies that enable constant, customized interactions, brands are building closer consumer engagement. We can now understand customer needs when they arise. The mobile phone has forever changed the interaction between consumers and brands delivering a closer, personal, powerful and pervasive marketing platform. Brands have the opportunity to leverage this once-in-an-era transformation by leading the imperative for marketing change and adopting proven, peer-driven and scientific best practices, without compromise.
If you find change is uncomfortable you are not alone. Yet it’s important to remember that being part of knowledge hubs and communities might ease this process of leading organizations in this rapidly evolving environment.
That is why we built this Marketing Insight Report 2019, you will discover what it takes to capture this zeitgeist by enhancing your marketing and mobile efforts to learn incredible insights that will help you lead future business growth.
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo.
By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today. Lock arms with us as we #ShapeTheFuture® of marketing.