MMA Mobile Report Brasil 2019: monitorando o comportamento do mobiler brasileiro

In Partnership With: GFK

Henrique R. Mascarenhas - Commercial & Sales Effectiveness Director at GFK

- Proved experience in leadership areas such as marketing, program management, business development and sales in companies such as General Electric (USA), Mabe (Mexico), Electrolux (Sweden) and Midea Carrier (China / USA)
- Comprehensive and consistent experience and proved results in all areas of marketing ATL & BTL (product management , trade marketing, communication, digital & Social Media, consumer service and innovation)
- Strong knowledge in project finance (ROI, discounted cash flow, payback models, P&L). Experience, assessing new business; analyze companies and M&A processes.
- Comprehensive role in corporate strategy developing company strategic planning, Balanced Scoredcards, running due diligences, implementing Sales and Operational Plan (S&OP), and redesign department structure, evaluating business performance and merging companies departments.
- Highly experienced in project (program) management in wide variety of areas and structures.
- I am very result oriented with comprehensive business understanding and strategic thinking, dealing with different hierarchical levels and cultures.
- Large Experience in successful product launches in the Brazilian Market.
- Knowledge of the Brazilian retail market.
- During the professional life led a diversified variety of teams of different sizes, cultures and geographic locations.
- Broad International Experience in USA, Mexico, Holland, Italy, Chilem Argentina and China
- Fluency in English and Spanish

Specialties: general administration, marketing management, brand management, product management, sales development, B2B and B2C, process implemantatio