MMA Modern Mkt Insights Latam - Desk Research

The age of future normal

During the second half of the year we have asked the speakers and partners from our local events in Argentina, Brasil, Colombia and Mexico two main questions: How are you shaping the future of marketing in your organization? and What is innovation to you? Our goal was to better understand their strategic vision on the future for their organizations and help them lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. We believe that creating marketing impact is steeped in constructively challenging the status quo.

2020 has ushered a year of unprecedented change. A global pandemic that swept over the world and has left many businesses and brands trying to figure how to authentically connect to its customers in the age of social distancing as well as support diversity and inclusion within its ranks and in the depiction of their marketing. During our events and initiatives in 2020 we focused not only highlight how brands have pivoted and adapted in these extraordinary times, but also how they’re strategically looking at the future. We hope you enjoy our Modern Marketing Insights desk research. On it’s 5th year edition, it’s more comprehensive and incisive than ever. We hope you use it to fulfill your presentations and internal reports.

The #shapethefuture is not a simply a hashtag to plug into social media. We believe it’s our duty to enlighten, empower and enable marketers. By doing so the MMA shapes future success, while propelling business growth today.

Come join us at the MMA, you will learn from thought leaders that are architecting the future of marketing in a connected world and drawing a roadmap to succeed in the new normal and beyond.

Enjoy!

Fabiano Destri Lobo MANAGING DIRECTOR LATAM