Gold Winner / Coca-Cola Fan Feat
Category Definitions
Cross Media
This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Credits
Ricardo John, CCO,
Rodrigo Grau, CCO,
Humberto Fernandez, ECD,
Gustavo Lacerda, Creative Director,
Ana Cavalcanti, Creative Director,
Nacho Mendiola, Creative Director,
Fernanda Sousa, Art Director,
Felipe Porto, Art Director,
Julia Velo, Copywriter,
Marcus Prado, Motion Designer,