Silver Winner / Ruffles Amigo

Category Definitions

Cross Media

This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Credits

Joao Gabriel Fernandes, Planning VP, AlmapBBDO

Mariana Corradi, Planning Director, AlmapBBDO

Carolina Sangoao, Planning Supervisor, AlmapBBDO

Daniela Cachich, Marketing VP, PepsiCo do Brasil

Anna Carolina Teixeira, Marketing Director, PepsiCo do Brasil

Maria Lucia De Sa, Marketing Manager, PepsiCo do Brasil