Gold Winner / The VivoAds Challenge

Category Definitions

Innovation

For this category, innovation in mobile marketing can come from two different places: Groundbreaking/new technologies or an unconventional/creative use of existing technology. Due to its exploratory nature, this category will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

Credits

Lucas Amadeu, Head of Vivo Ads, Telefonica Brasil

Julio Tortorello, Sales Manager, Telefonica Brasil

Juliana Paiva, Product Manager, Telefonica Brasil

Carlos Loureiro, Marketing Manager, Telefonica Brasil

Shirlene Polydoro, Account Executive, Telefonica Brasil

Rodrigo Coutinho, Account Executive, Telefonica Brasil

Nayane Oliveira, Account Executive, Telefonica Brasil

Amanda Mazuchi, Account Executive, Telefonica Brasil

Anne Garcia, Account Executive, Telefonica Brasil

Tamires Povreslo, Account Executive, Telefonica Brasil

Juliana Paris, Marketing Consultant, Telefonica Brasil

Paula Santi, Marketing Consultant, Telefonica Brasil

Mauro Nishitani, Marketing Consultant, Telefonica Brasil

Luis Gustavo Orsati, Creative Shop Leader, Telefonica Brasil

Robson Nunes, Sr Marketing Analyst, Telefonica Brasil

Felipe Perazza, Sr Marketing Analyst, Telefonica Brasil

Guitla Soihet, Jr Marketing Analyst, Telefonica Brasil