Gold Winner / Coca-Cola

Category Definitions

Promotion

A promotion can range from contests and coupons to special offers, sweepstakes and POS/Merchandising. Demos, coupons, exhibitions/trade shows, games, special offers (and more) are also fair game for this category. Please be very specific in demonstrating how your campaign specifically changed buyer behavior.

Credits

Ricardo John, CCO,

Rodrigo Grau, CCO,

Humberto Fernandez, ECD,

Gustavo Lacerda, Creative Director,

Ana Cavalcanti, Creative Director,

Nacho Mendiola, Creative Director,

Fernanda Sousa, Art Director,

Felipe Porto, Art Director,

Julia Velo, Copywriter,

Marcus Prado, Motion Designer,